To start with, you can perform an online search to see what SEO services providers are available in Auckland. You won’t need more than a few minutes to come up with a good list of names. Take time to check out their websites. Seek for case studies, client testimonials, or any other evidence of their ability to obtain results. At the same time, check that the keywords they claim to have ranked their clients for offer a decent monthly traffic volume. Ranking for terms nobody searches for isn’t a proof of success.
Finding good SEO providers is a matter of thoughtful research and comparison of all your available options. The good thing about SEO is that you don’t need to meet your supplier face-to-face, as all the work will be performed online anyway. However, if you prefer human contact, you can try to see what are the best SEO agencies in your neighbourhood and choose the one that offers you the best value for money.
You’ll also need to check out the credentials and the work experience of all these SEO professionals. The more experienced they are, the better. Someone who has been in this industry for a while will know everything about all algorithm updates Google has implemented over the past decade, as well as all their implications for SEO professionals. The fact that they’ve managed to survive and even thrive in such conditions proves that they are able to adapt to change and to implement new SEO rules into their work.
The methods these SEO experts use are also very important, so you shouldn’t overlook them. White hat SEO methods and tactics are one only ones that can provide durable, long-term results. On the contrary, black hat methods enable you to obtain very fast yet short-lived results. This is why you must take everything you read on the websites of these SEO consultants with a grain of salt until you check out their techniques and their SEO tools. If you want to be on the safe side, avoid all SEO contractors that promise you very fast results without offering you any detail on how they intend to achieve these results. Black hat SEO may lead to your website getting penalised or even banned by Google. This is a too high price to pay for this ephemeral glory.
The other detail that can make it or break it for you is the ability of your SEO consultant to conduct effective keyword research. If you don’t target the right keywords, you may not see the results you actually expect. Too competitive search terms will prove to be extremely difficult to rank for, particularly with a very new website with barely any authority in Google. At the same time, keywords that don’t have a decent search volume won’t be of any help in sending you a steady flow of targeted leads to support your financial effort of hiring an SEO agency to push your website to the top of search. The best SEO services in Auckland should be able to identify the most lucrative keywords in your niche and help you rank for them within a reasonable time frame. Beware, though, a good SEO professional will avoid to make such promises. No SEO expert can predict what Google is going to do, so they won’t promise their clients a particular position in the SERPs for a certain keyword. This is why case studies are important. They can help an SEO contractor prove that they have both the knowledge and the skills to obtain such results.
If you run a local business, you’ll want to know whether they have some experience with handling local SEO campaigns. This is where a local agency can outperform a global one. Local SEO experts know your target market better than any remote or global agency.
Once you finish checking all Auckland SEO agencies you’ve found, you’ll probably have a shortlist of three or four names. This should be enough for a side by side comparison, so ask all of them to send you quotes on your project. Ensure that you offer all of them the same information to avoid comparing apples and oranges. After you receive your quotes, pick the one that best suits your needs.